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Nadja Green

I have no special talent. I am only passionately curious. – Albert Einstein

In 2018 Nadja conducted a study among 4 short-term insurance companies to determine how they implement Plain Language in their organizations. She developed an implementing framework for Plain Language based on the results. Read more about the key results of the study and the framework in the latest PLAIN e-journal.


Nadja is responsible for Plain Language writing, strategy development and research at the Plain Language Institute in South Africa. She holds a Masters degree in Communication Management. She is also a qualified teacher with teaching experience. In her spare time, Nadja loves watching documentaries and playing simulation games.

Handwashing communication in South Africa:

A case study in knowing your audience

Sarah Slabbert, BHI32, South Africa

Nadja Green, Plain Language Institute, South Africa

Iske van den Berg, CRC, South Africa

One of the main health messages to stop the spread of COVID-19 is “Wash your hands! For 20 seconds. With running water and soap. Repeatedly. Every time you’ve touched any surface that might be contaminated.”

But how do you follow these instructions if you have to fetch water with a container from a community tap a kilometre from your home? Or your toilet is a pit latrine in the corner of your yard?

In this video, you will hear the voices of ordinary people who had to make sense of the official communication that they received and see the ingenious solutions that some came up with.

You will also hear how organisations rose to occasion to address this challenge in their communication