Matla Titi

South Africa

 

May your choices reflect your hopes, not your fears. Nelson Mandela

 

The focus of Matla’s work has been to inform, empower and positively influence retirement fund members to help them make better choices. Matla knows she’s succeeded when members experience better financial outcomes as a result of improved financial capability and confidence, and the knowledge to be able to access the right support when it’s needed.

 

Most of Matla’s time away from work is spent with her two primary school aged children and extended family. She enjoys traveling and exploring, especially on road trips. Matla is currently studying towards a customer experience certification and has relied on her BA, JD, and financial markets and instruments qualifications for the work that she does.

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Making communication count - Communication only counts if people find it relevant, understandable and persuasive.

As the largest private pension fund administrator and multi-manager in Africa, we engage over a million employed individuals a year. These individuals are diverse in many ways including language, understanding of financial concepts, socio-economic background and access to technology.

 

The young average age of our population – more than 10 years younger than the population of the Western world – means retirement seems far away for most. Our topics are complex and the traditional way of talking about them is jargon-filled. We show examples of how we made our communications relevant, understandable and persuasive, and the difference it is making.

 

How do we make financial services accessible to and inclusive of more people?

  • Given that people make better decisions about their money when they understand their options, communicating in a way that is understandable is essential.

  • Many people have financial challenges, which means communication needs to be relatable to people in challenging circumstances.

  • The way we communicate also needs to be persuasive enough to encourage people to make trade-offs and sacrifices for their future selves.

 

Join this presentation to:

  • make it relevant and relatable by linking it to life events

  • make it understandable by showing people going through everyday experiences, testing our thinking with users and using illustrations they can relate to

  • make it personalized and interactive so that people visualize how options and decisions affect them