Lynda believes we can make the world a better place by using the power of words for good .
Lynda’s organization, Write, has strongly influenced corporate and government writing across New Zealand and beyond. Lynda has developed a number of research-based standards and models including the Write Plain Language Standard™, and the Rewrite for Change™ Model. In 2015, her international peers awarded her the prestigious Christine Mowat Plain Language Achievement Award.
Lynda is the New Zealand representative for Clarity and a member of the International Plain Language Federation’s Standards Committee. In her spare time, she loves reading and traveling and takes a keen interest in science-based, biological medicine.
Top Tips for Designing Everyday Documents
Presented by Lynda Harris, Chief Executive Write Limited, New Zealand
When it comes to effective document layout, little things can make a big difference! Emails, letters, reports, notices, PowerPoint shows, and almost any other document can look smarter and work better when you apply a few simple principles. In my short presentation I’ll introduce you to five fundamental principles of good layout that can transform your everyday documents from average to professional — and change the way your reader reacts to them. Four of these principles come from the inspirational Robin Williams, whose seminal work The non-designer’s design book has been our go-to reference for the past 15 or more years.
Join this presentation to understand:
how poor design can reduce readability
how to use contrast wisely
why alignment matters
how to help your reader relax with repetition
how proximity creates unity
how density impacts reader engagement.
Two useful resources
A printable ‘cheat sheet’ included in the video
A layout checklist available as a pdf on request