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Karin Hansson

“As so often happens when you do nothing, nothing happens.“ - Martin Newell

Karin has been working as language advisor since 2010. Her main focus is collaborate closely with colleagues involved in other aspects of communication, such as graphic design and web user experience. Her first such collaboration project was https://www.antagning.se/ (English version https://www.universityadmissions.se/) which was awarded the “Plain language crystal” in 2011.

As language advisor at Statistics Sweden, Karin has had the opportunity to train French and English speaking statisticians in plain language in Burkina Faso, Mali and Somalia. Karin also holds the first (and only) Ph.D. in Modern Irish linguistics from a Swedish university.

How is plain language doing in Sweden? Questionnaires and interviews give the answer

In Sweden, we have worked with plain language since the 1970’s. For the last 25 years, we have used regular questionnaires to survey the plain language work carried out by all c. 600 municipalities, county councils and state agencies. In addition to the latest survey in 2019, we also conducted in-depth interviews with 13 plain language practitioners. The result is clear: An increasing number of the authorities work with plain language, plain language work methods are now well-established as a standard and many employees take plain language for granted.


Join this presentation to: 

  • get advice on how you can measure plain language work among a large number of organisations and with different methods

  • learn about the situation for plain language work in Sweden

  • gain ideas on how to support plain language practitioners

  • learn about success factors and obstacles for plain language practitioners across different public authorities.


Walk away with:

  1. “Det finns ett sug efter klarspråk”, report from the Language Council of Sweden, Karin Hansson, 2020 (in Swedish)

Plain language and professional writing – a research overview, report from the Language Council of Sweden, Andreas Nord, 2018