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Ingrid Olsson

A Swedish word for you to learn is “mottagaranpassning” – always adapt your text to the receiver.

Ingrid is a plain language consultant with a degree from Stockholm University. Since 2012, she has worked at the Language Council of Sweden as one of two language advisors responsible for the Swedish plain language work. Before that, she was a plain language advisor at the Swedish Post and Telecom Authority.

Ingrid is a board member of PLAIN International and president of Samspråk, the Swedish organization for plain language practitioners at public authorities.

If you understand Swedish, you can listen to Ingrid’s talk on how to write plain by thinking of your mother.

Plain language conferences and social media are two of Ingrid’s favourite things. Please connect on LinkedIn or Twitter!

How is plain language doing in Sweden? Questionnaires and interviews give the answer

In Sweden, we have worked with plain language since the 1970’s. For the last 25 years, we have used regular questionnaires to survey the plain language work carried out by all c. 600 municipalities, county councils and state agencies. In addition to the latest survey in 2019, we also conducted in-depth interviews with 13 plain language practitioners. The result is clear: An increasing number of the authorities work with plain language, plain language work methods are now well-established as a standard and many employees take plain language for granted.


Join this presentation to: 

  • get advice on how you can measure plain language work among a large number of organisations and with different methods

  • learn about the situation for plain language work in Sweden

  • gain ideas on how to support plain language practitioners

  • learn about success factors and obstacles for plain language practitioners across different public authorities.


Walk away with:

  1. “Det finns ett sug efter klarspråk”, report from the Language Council of Sweden, Karin Hansson, 2020 (in Swedish)

Plain language and professional writing – a research overview, report from the Language Council of Sweden, Andreas Nord, 2018