Members $249 usd
Save 30% on your ticket if you are a current member of Clarity International, the Center for Plain Language, Plain Langauge Association International, or Plain Language Action Information Network.
Buddy Pass $398 usd
Want to introduce someone to the world of plain language? Purchase a buddy ticket! This will get you both into the conference and get your friend a free membership to the host organization of their choosing!
4:00 pm EDT
Keep it simple:
the science behind plain language, and why you should use it
Research shows the less work audiences need to put into reading, the more they will find sources credible, and the better they will connect with the messages. Readers balance effort required with information gained to decide if your message is credible and trustworthy.
In this interactive webinar, you will learn the most up-to-date techniques, drawn from neuroscience and cognitive psychology, to:
simplify your writing and make itaccessible
engage readers and make reading pleasant
get your message across effectively
ensure retention of key information
Cheryl Stephens is a founder of Plain Language Association InterNational, International Plain Language Day, and the new PLAIN Canada.
For over 30 years, Stephens has been writing, speaking, and teaching about plain language and clear understandings, and helping clients to become better communicators with her research-based advice. Cheryl Stephens researches, writes, and teaches about plain language
Cost $90 USD